benefits of woocommerce

10 Benefits of WooCommerce

Oskar Nowik

Founder of Website Simplified

Hey, my name is Oskar. I’ve created Website Simplified to help people create and grow their first website. I’ve been building websites online for over 7 years now and this blog is my way of giving back to the internet and helping beginners to create their own site. After reading this guide you will know all the key benefits of woocommerce for your website.

Level of Expertise


Time To Read

9 min

What You Get

Why WooCommerce Rocks

WooCommerce is without question one of the most popular eCommerce solutions available today. For me, it isn’t difficult to understand why.

I’m a huge fan of the WordPress platform, and with WooCommerce being developed by the same guys, the two really do go hand in hand.

If you’re looking for an easy-to-use, feature friendly digital shopping hosting platform, you need look no further.

With over 3.8 million live websites currently using WooCommerce, the numbers really do speak for themselves.

Anyway, let’s crack on and discuss the benefits of WooCommerce, shall we?


1. It’s Free

The very fact that you’re reading this blog in a bid to build your own eCommerce website suggests that you’re all about top value. Well get this, WooCommerce is absolutely free!

That’s right, it won’t cost you a penny to use. With that in mind, more resource can be invested into other areas such as SEO – but more on that shortly.

I’m only too aware of the initial costs involved in setting up a new website, so the fact that WooCommerce is completely free is a real plus.

But don’t let the fact that you can use this plugin without parting with a single penny fool you into thinking that it will be too basic for your needs. It won’t be. Continue reading my views on the benefits of WooCommerce and you’ll soon be on board.

woocommerce is modular

2. It is Modular

With the addition of thousands of plugins, WooCommerce is as flexible as anything out there. Yep,
that’s right – thousands of plugins. This is the WordPress gang after all!

There are also hundreds of eCommerce specific extensions built in, so you’ll be on your way in no

In my opinion, modular systems are brilliant in that they allow for a community of developers to
continue to build new extensions regularly. Rest assured that the perfect plugin is already waiting for
you within the WooCommerce platform.

3.  It is Extremely SEO Friendly

Did I mention that WooCommerce is readily available through WordPress? There are many reasons as to why I continue to mention this as a benefit, and the biggest one is that WordPress is hugely SEO friendly.

So much so, in fact, that Google recently partnered with WordPress to develop a news publishing platform.

That in itself is extremely telling. Do you really want to use another platform that doesn’t have an established relationship with the ‘Big G’? I wouldn’t advise it!

The fantastically intuitive interface installed on WooCommerce allows for the storing of product details and SEO information.

There are also plenty of external SEO plugins such as RankMath or Yoast SEO which can help to successfully optimise all pages on your site.

seo growth

4. The Analytics are as Intuitive as Anything Else Out There

Analytics may not be the sexiest part of owning your own eCommerce website, but it is very much a necessity.

Hey, for all I know, you love analytics! Either way, the easier the better. WooCommerce possesses built-in analytics which provide all of the essential data required to know how your website is performing.

Want to know your total number of sales? Your average order value? Time spent on particular pages? Of course you do. How else are you going to make sure your website is performing to the best of its ability.

The analytics on offer within WooCommerce allow for all that and more, without overcomplicating things. Clear and concise graphs show you everything you’ll need, without ever having to leave your admin panel.

5. Its Array of Hugely Useful Features

One of the key benefits of WooCommerce is that it comes with all the essential features that you will need to successfully get your business up and running online.

Product categories that are easy to manage and edit will be of huge importance. Personally, when I am shopping online, I will either use a search function or filter via categories to find what I am looking for. Having the ability to categorise your products to allow potential consumers to easily locate their desired purchase is a huge plus point.

If you’re confident in your product (and why wouldn’t you be?), then product ratings and reviews are a great way of letting your customers interact. A five-star rating from a previous buyer can be the difference between a purchase and moving on to the next potential product.

Built-in blogging is not only a great way to improve your website SEO, it also allows you to update your site visitors with recent news and views. With WooCommerce, you can host your own blog without any hassle whatsoever.

There are an array of available features for you to use, and I am excited for you to get to grips with them!

wordpress woocommerce

6. WooCommerce is Customisable on Various WordPress Themes

Take it from me, it can be a real pain to customise a website once it is live. Not only that, it can prove to be quite costly. With WooCommerce, it couldn’t be easier to switch back and forth between themes to keep your website appearance fresh.

There are some paid options available, at various prices, and they come with a dedicated support team to help you through the process.

Overall, there are 39 different themes for you to choose from, many of which are absolutely free. The WooCommerce Theme Store is where to start here.

7. Security

The point of sale itself with WooCommerce is regularly updated, and as a result, extremely secure. With it being updated regularly, it is always compatible with the latest versions of WordPress, helping to avoid those pesky bugs and fixes. In fact, a one-click update system easily removes and existing bugs.

The WooCommerce team are regularly working with leading security experts to keep on top of any potential vulnerabilities. Security is clearly of paramount importance to them, as it should be.

8. Affordability

Yes, I know that I’ve already mentioned that WooCommerce is a free plugin, but it’s a point worth mentioning again.

With WordPress also being free of charge, the only thing you’ll need is a cheap hosting and domain name. Unsure of where to go to sort your domain? I would recommend visiting Siteground for all your domain needs.

9. Payment Gateway

If you are offering third-party payments through your website, a payment gateway is an absolute necessity.

The likes of PayPal, Stripe, Amazon Payments, Skrill and over 100 more billing alternatives are available with WooCommerce. You really don’t want a consumer to be unable to make a purchase because of an inability to make a payment.

sell products

10.  Sell Both Digital and Physical Products and Services with WooCommerce

In reality, WooCommerce is designed for selling and includes everything you could possibly need to get your website up and running.

From physical items such as handbags, footwear and protein bars, through to digital purchases such as e-books and diet plans, WooCommerce really can cater for any requirement.


To summarise, I can’t recommend WooCommerce enough. It’s free, easy to use and secure. It has all the add-ons that the more experienced user would need, and I am confident that those who aren’t as technically savvy could navigate their way around this fantastic plugin.

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