benefits ssl certificate

5 SSL Benefits to Take Advantage of

Oskar Nowik

Founder of Website Simplified

Hey, my name is Oskar. I’ve created Website Simplified to help people create and grow their first website. I’ve been building websites online for over 7 years now and this blog is my way of giving back to the internet and helping beginners to create their own site. It’s easy and after reading this guide you will know how to make your website secure with an SSL certificate. 

Level of Expertise

Beginner

Time To Read

8 min

What You Get

SSL Certificate Benefits

If you’re reading this, you’re likely searching for SSL certificate benefits. I’m pleased to confirm that you’ve come to the perfect place.

Secure Sockets Layer (SSL) have quickly become the norm online. Allow me to explain why.

The importance of having SSL certificates incorporated into your website has increased hand in hand with the additional usage of the internet.

20 years ago, the world wide web was nowhere near as sophisticated as it is today. It has evolved from online encyclopaedias and traditional games, to pretty much anything you can think of.

With this increased sophistication of the internet, the need to protect sensitive information inputted onto websites has never been more important.

That is where SSL certificates come into play. In today’s online world, any website worth its salt that sees users input sensitive data will boast an SSL certificate.

Installing one doesn’t have to be an involved process. In fact, you can get your SSL certificate installed for free in just a few clicks via the team at Siteground.

Now then, let’s get down to the nitty gritty – the SSL certificate benefits.

1. Protecting the Data of You and Your Visitors

An SSL certificate has numerous advantages, the first of which is to protect the data of not only your website visitors, but your own data as well.

The ongoing communication between the customer and your website sees the exchange of some extremely sensitive data, and with an SSL installed, every bit of that information is encrypted.

Put simply, the data becomes securely locked and can only be unlocked by the intended recipient. A big thumbs up from me.

Quite frankly, there are too many hackers out there, and the software that they use is extremely sophisticated. Here on the side of the good guys, we need to make sure that our techniques are a step ahead of the army of hackers. SSL certificates are able turn all data into an undecipherable format that not even the best online pirates can infiltrate.

As far as SSL certificate benefits go, this is up there as arguably the most important.

seo growth

2. Strengthening Your SEO

SEO stands for Search Engine Optimisation. We’re not going to go into too much detail on that, but basically, the better your SEO, the more chance you have of being found in search engines. It’s that simple.

Having an SSL certificate might not be the sole reason as to why your website jumps to the top of Google, but it can give your SEO a nice boost.

Failure to publish a site with an SSL certificate can see your website outranked by a competitor that does, and we don’t want that, do we?

In the eyes of Google (and other search engines), a website with SSL is seen to be trustworthy and certified because of its added authentication steps and security measures.

Google’s updated algorithm has seen HTTPS added as a ranking signal. If your website is secured with SSL and the URL begins with a secure HTTPS code, then you will be allowed advantages in their mother of all search engines.

3. Reducing Phishing Risk

Phishing. I just hate it! Phishing is a form of online social attacks that can result in data such as login and credit card information being stolen.

When an online hacker pretends to be a trustworthy source, they can trick a victim into opening an email, text message or push message. From there, the user is encouraged to open a link, which can in turn lead to the instillation of malware that intends to reveal sensitive information.

I’ve no doubt you’ll agree that this sounds like a horrible business. Luckily for you, SSL can prevent such an untrustworthy event from occurring.

How often do you actually scrutinise a URL? A copycat website can miss the smallest of details from their domain name, and the vast majority of us wouldn’t even notice.

On the subject of domains, our recent blog advising on how to choose a domain name is well worth a read if you’re in the process of setting up your own website.

SSL lets visitors knows that your website is sincere and can be trusted. In essence, it is a fast track way to reassure your website visitors that they are exactly where they intended to be.

Have I mentioned that I hate phishing? Please, please, please, do your bit to put your customers at ease and get your SSL certificate installed with Siteground. Their Let’s Encrypt SSL instillation is free of charge and easy to do. Take it from me, it is absolutely worth it.

4. Increasing Trust With Your Visitors

In reality, websites with an SSL certificate are deemed to be more trustworthy, and rightly so. In life, and on the internet, an underlying level of trust is essential for any relationship to succeed.

There are a number of indicators that let you know whether a website is secure and trustworthy. Contact information, a privacy policy, active social media widgets and a valid address are all sure-fire ways to have confidence in a website. However, without question, an SSL certificate is the best way to get off on the right foot in building trust with potential consumers.

Treat your customers well, and the chances are they will return – full of trust.

Not much more to say there.

5. Securing Your Customer Payments

It is a common misconception that only ecommerce websites require SSL. You don’t necessarily need to own an ecommerce store to take payments on your site.

Perhaps you are advertising for a paid course or a singular product on your website. Whatever the case, if consumers can make secure payments on your website, an SSL is absolutely essential.

In my mind, any consumer with even the most basic understanding of the internet is going to be hugely reluctant to insert any card information on a simple HTTP website. HTTPS means an awful lot more than five consonants at the beginning of a URL.

On top of that, it is mandatory for a site that exchanges card information to meet PCI security standards.

The bottom line. Without an SSL, you can say goodbye to the idea of any transactions taking place on your website.

So, don’t waste any more time. Sort your free Let’s Encrypt SSL certificate today.

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